Senior Executive – Catalog – Job Overview As a Senior Catalog Content Executive, the resource will play a crucial role in developing customer first content for Instamart’s product offerings. This individual will also be involved in maintaining the existing catalog sanctity & changes. They will work closely with brands to ensure their products are accurately listed and optimized for the best customer experience. This position requires excellent organizational skills, attention to detail, and a deep understanding of e-commerce catalog management.
Content Creation
Creation of high-quality catalogs to help enhance our customer buying journey. As a catalog copywriter, you will work closely with product developers and the sales team to understand product features and aim to present product benefits effectively. From day one, you will create catalog layouts, write clear product descriptions, proofread your copy, and ensure that all of the copy you create adheres to established branding guidelines. Our ideal candidate must have a portfolio of catalog writing samples and excellent writing skills.
To be successful in this role, you must have a knack for writing product descriptions and the ability to translate technical product features into compelling copy that accentuates product benefits.
Data Collection And Verification
Collect Product Information: Gather detailed product data from brand partners, including specifications, pricing, images, and descriptions.
Verify Data Accuracy: Ensure the data received is accurate, complete, and complies with Instamart’s guidelines. This may involve running basic sanity checks and cross-verifying information against existing data directory to avoid duplicates.
Content QC
Create Product Listings: Organize received information in the right format and ensure all relevant data points are filled before forwarding it for code creation.
Image Handling: Do a basic QC on catalog images shared by brands to ensure the links are accessible, organized by SKU, and contain all the relevant images as per guidelines.
Data Analysis And Reporting
Generate Reports: Prepare and present daily report summary on status of item listing including number of requests received, initiated, processed, put on hold, incomplete, etc in order to give a complete view of progress to all stakeholders.
Cross-Functional Collaboration
Coordinate with Category team: Work closely with category team to ensure that all internal system details (not provided by brands, but required on listing) are filled accurately
Coordinate with Item Master & Image approval team: To ensure they have all details to process item listing requests. Address any rejections in close collaboration with relevant teams.
Process Improvement
Identify Opportunities: Continuously seek opportunities to improve the efficiency and effectiveness of the catalog onboarding process.
Implement Changes: Work with the Catalog Onboarding Manager and other relevant teams to implement process improvements and best practices.