Role Overview :
Assistant Manager – Influencer Marketing to manage and scale influencer campaigns across Nykaa’s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.
Role Description :
1. Campaign Management & Target Delivery
- Manage timely execution (TAT) and delivery volume of:
- Influencer x Brand-Funded campaigns
- Influencer x Nykaa Sale campaigns
- Influencer x Nykaa Affiliate Program (NAP) campaigns
- Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
- Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations
2. Influencer Relationship Management
- Build and nurture long-term relationships with top-tier and emerging influencers
- Drive growth in new influencer collaborations by identifying fresh, relevant voices
- Oversee the negotiation and closure of blanket contracts with key creators
- Track and enhance Influencer NPS through proactive communication and campaign excellence
3. Data Tracking, Reporting & Analysis
- Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
- Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
- Ensure timely submission and accuracy of all influencer performance reports
4. Cross-Team Collaboration
- Work with multiple internal stakeholders for smooth campaign delivery:
- Import & Domestic Brand Teams
- Social Media Team
- E-commerce Site Team
- Vendors & External Agency Partners
- Act as the central point of coordination for cross-functional influencer-led initiative
Knowledge, Skills & Qualification Requirements :
- 4–6 years of experience in influencer marketing, brand partnerships, or social media
- Proven track record in managing large-scale influencer campaigns end-to-end
- Strong negotiation and relationship-building skills
- Excellent project management and multitasking abilities
- Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
- Prior experience with fashion or beauty brands is a plus