Key Responsibilities
- Collaborate with sourcing and design teams to conceptualize impactful packaging aligned with product USPs and the target audience
- Develop packaging briefs and manage the approval process through to final sample sign-off
- Coordinate product shoots and manage image editing workflows
- Curate and finalize PDP carousels, emphasizing key features and educational benefits
- Draft compelling product descriptions and manage stakeholder feedback loops
- Liaise with merchandising, Amazon, and social media teams to ensure timely go-live
- Track PDP performance metrics such as click-through rates to identify products requiring video enhancement
- Write engaging scripts, manage shoots (including baby model coordination when applicable), and oversee post-production editing
- Ideate and script engaging, platform-specific content for Intelli Education’s social media handles
- Work closely with the design and video teams to ensure cohesive, visually appealing, and brand-aligned outputs
- Support timely rollout of creatives for campaigns, seasonal initiatives, and product launches
- Monitor engagement metrics and optimize content based on performance insights
- Coordinate with sourcing, design, merchandising, and content leadership to ensure consistent brand messaging across all consumer touchpoints—both online and offline
Requirements
- Demonstrate strong aesthetic sensibility and attention to detail
- Craft and execute both visual and written content effectively
- Communicate, plan, and manage projects with high efficiency
- Leverage experience in product marketing within an e-commerce or D2C ecosystem
- Showcase flair for social media storytelling and driving digital engagement
About Company: FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 brick-and-mortar stores of FirstCry and BabyHug across India. FirstCry debuted on the Bombay Stock Exchange and National Stock Exchange on August 13, 2024, following a successful initial public offering.