Job Purpose:
The Trade Marketing Manager for the Beauty Division at Galeries Lafayette India will be responsible for creating and executing strategic marketing initiatives to drive the growth of the beauty category. This role involves working closely with brand partners and internal stakeholders to ensure seamless execution of campaigns, in-store promotions, and merchandising strategies that enhance the customer experience and boost sales within the beauty segment through brand visibility and customer engagement.
Job Context & Major Challenges:
Galeries Lafayette India is a prestigious, high-end retail destination that represents luxury, fashion, and beauty. The Beauty Division offers a curated selection of premium skincare, cosmetics, and fragrances. The Trade Marketing Manager will play a pivotal role in strengthening the brand’s position within the Indian beauty market through a collaborative approach with various brands, suppliers, and departments internally to drive engagement and sales.
This role requires a deep understanding of both the luxury beauty sector and retail operations in India. The manager will be expected to craft effective go-to-market strategies, optimize in-store promotions, and create impactful marketing content that resonates with the target audience.
Key Result Areas:
Campaign Planning and Execution
- Develop and implement strategic marketing campaigns for the Beauty Division.
- Collaborate with brand partners to align trade marketing initiatives with their global strategies while tailoring them for the Indian market.
- Manage seasonal activations, exclusive product launches, and promotional events, ensuring proper coordination with internal teams and vendors.
- Develop and execute promotional calendars, including product launches, events, and seasonal offers.
Brand Activation & Merchandising
- Plan and execute in-store visual merchandising and promotional displays for beauty products, ensuring alignment with brand aesthetics and the overall store ambiance.
- Work with the visual merchandising team to ensure product placements are optimized for maximum visibility and sales.
- Ensure in-store signage, posters, and other marketing materials are up-to-date and aligned with brand messaging.
Sales & Performance Analysis
- Monitor and analyze sales data to assess the performance of trade marketing initiatives.
- Regularly report on campaign effectiveness, sales trends, and market insights.
- Work with the sales team to identify opportunities for improvement and implement corrective actions where necessary.
Collaborations & Partnerships
- Foster strong relationships with beauty brands, suppliers, and external agencies to drive product promotions and support business objectives.
- Act as the point of contact for brand partners for all in-store marketing requests, updates, and feedback.
- Align trade activities with overall marketing strategies (e.g., social media, e-commerce, CRM).
- Use omnichannel approaches to drive footfall and online conversions.
Promotions and Discount Strategy
- Design and execute promotional strategies to drive traffic, enhance customer engagement, and boost sales for beauty products.
- Evaluate the effectiveness of promotions, adjusting tactics based on results and market feedback.
Customer Experience Focus
- Ensure that all trade marketing initiatives are aligned with the overall customer experience goals of Galeries Lafayette.
- Collaborate with the customer service and sales teams to enhance product knowledge and deliver exceptional service in the beauty category.
- Create unique in-store experiences such as pop-ups, sampling, and VIP previews.
- Use data insights to target campaigns toward high-value customers.
Market Research & Trend Monitoring
- Stay updated on the latest trends in the beauty industry, including new products, marketing innovations, and competitor activity.
- Gather and analyze customer feedback to improve product offerings and marketing strategies.
Budget Management
- Plan and manage the budget for trade marketing initiatives, ensuring that campaigns and activations are executed within allocated financial resources.
- Track spending and ROI to ensure that marketing efforts remain cost-effective and deliver tangible results.
Vendor Coordination
- Work with brands to secure funding, promotional assets, and exclusivities for campaigns.
- Ensure timely delivery and quality of all trade materials.