Responsibilities
- Lead marketing efforts for area countries (Sri Lanka/Bangladesh/Nepal/Maldives)
- Manage complete integrated marketing for area countries – marketing calendar, brand strategy, communications, media (digital & TV), social media, PR, customer insights
- Construct & execute omnichannel comms calendar promoting taste, value & access for area countries
- Support product innovation from a marketing perspective eg concept-product testing
- Deepen Fz engagement by ensuring alignment & cascade of marketing plans
- Partner and build excellent working relations with Franchise partners to drive brand marketing and knowledge sharing in area countries
- Collaborate with the agency partners and internal teams to ensure execution on PR, Social, Digital, TV, LSM etc
- Plan and execute insight driven communication to meet the unique objective of each campaign while keeping brand distinctiveness and relevance at the forefront
Educational Qualification: MBA in Marketing or Business Management
Experience: 8 to 12 years of work experience in marketing & new product development
Skills Required:
- Strong analytical and communication skills
- Excellent interpersonal & negotiation
- Team player & stakeholder management
- Excellent on follow-up and project management
- Ability to be an “action driver”
- Experience in franchise management and/or area countries is preferred
- Should be open to international travel
Stake holders:
- Internal: Cross functional teams
- External: Franchise Partners